Since the onset of the financial crisis in September 2008, the business environment has been in an almost constant state of upheaval. Recognizing how increasingly important it is to have an accurate grasp of the situation from one region to the next, and to exercise the utmost discretion in all of its business decisions, MC introduced a new structure to promote global strategy. This went into effect on June 1, 2009.
The new structure is headed by EVP, Global Strategy, and acts as a comprehensive base for all related functions and operations. Meanwhile, MC's overseas regions have been reclassified according to four geographic areas: Americas; Europe-CIS, Middle East & Africa; China; and Asia & Oceania. To each of these areas has been appointed a Regional CEO who has overall authority and responsibility for operations within the area. The Regional CEOs coordinate activities between the area's MC offices, formulate ways to optimize the area's activities on a consolidated basis, and support the measures devised and executed by EVP, Global Strategy.
Under the new structure, a Chief Regional Officer (CRO) will be appointed to each of Latin America, Middle East, and Africa. Each CRO will be responsible for duties assigned by the Regional CEO in charge of that area.
Structure to Promote Global Strategy
